Pan Am (Fictional Project)
UI/UX Design

In occasion of the Pan Am return's to the airline industry, I was asked to help them to conceive a memorable user experience by redesigning the company’s logo and creating a website that reflects the Pan Am brand in the 21st century.

Location Page

About the Project︎
My role on this project was to design a responsive website that could be easily used by a wide variety of clients and create a new brand identity with the purpose of bringing a modern touch to the business, but at the same time, keep alive and recognizable the essence of Pan Am.

Pan Am Logos

UX Challenges︎
The first challenge I faced in this project was to define the characteristics of the classic Pan Am brand in order to grasp the essence of this company.

So I proceeded by collecting information through secondary research and interviews to help me understand how I could achieve the challenge of creating a new visual world that would represent the company.

The second task I did was examine how people use airline websites. In my interviews, I asked my interviewees to plan their trips and if they can talk me through what strategies or approaches they use to book flights.

I also mapped out the booking process sequence of airline websites, which gave me a clear picture of the user experience on an airline website.

In my research, I also explored user frustrations with airline websites. Pan Am's heritage is luxury user experience. It is key that the website can achieve that goal.

Research Findings

UX Solutions ︎
Brand Identity
A goal for Pan Am was to create a brand identity that could represent the legacy of the company, but at the same time, add a touch of modernity to it.

I started ideating concepts that would achieve the vision of Pan Am's brand evolution.
The Website
Using the findings from my research, I was interested in creating a website that adapted to users' behaviour. I made a site map and user flow to convey my vision. Using the brand guidelines, I began to create UI components for the website.

My web design focused on prioritising the menu, as it is the tool that the user uses the most to carry out their research. My thinking for a tab menu was to allow users to move freely between the various sections of the website, giving them the opportunity to go back and forth in their search without the risk of loss of the data they entered.

In my design, I looked to simplify the user experience of selecting the location of the trip. My goal was to allow the user to immediately understand that they can search for locations by the name of the city, country, or airport, so they can opt for the search term they prefer.

The next area I wanted to tackle in my design was travel dates. I designed the travel dates page to be organized in such a way to show the travel date information, including the best daily price, so as to help the user choose the most advantageous dates for their financial resources.

I also attempted to design the website so that the user could customize their flight itinerary without the user ever needing to change a page to change an option, rectifying some of the things I saw in other airline websites.

Desktop Flight Page

Considerations ︎
Before this project, I found it really difficult to successfully organise my thoughts in order to create product designs that balanced aesthetic and usability.

With my great enthusiasm, I can affirm that the Pan Am project helped me a lot to face this personal limit and develop a design and visual research approach.

I strategically used different tools such as journey maps, mind maps, component inventories and user interviews to help organise the information, allowing me to create an engaging brand identity and a good responsive website.

The next thing I would like to implement on the website would be real time notifications about booked flights.

This feature really intrigues me because I would have to consider other aspects of the user experience and different methods of interactivity.

United Kingdom